Johann Berlin is a C-suite executive and behavioral strategist with over two decades of experience at the intersection of finance, leadership development, and systems change. He has seen first-hand that knowing more doesn’t mean doing differently, rooted in knowledge and insights from the executive roles he’s held in behavior-change technology, asset management, and L&D companies. Johann’s work has been featured in outlets like Harvard Business Review, TEDx, Forbes, Psychology Today, and The Washington Post. Johann’s relationship to wealth was shaped by his childhood experiences of financial instability, including the loss of his family home. He saw firsthand how that burden around money, especially the fear of losing status or stability, gets passed down across generations. Diagnosed with dyslexia and surrounded by limiting beliefs about his potential, he learned to find his own way. He was lucky to meet mentors who helped him ground his entrepreneurial spirit and big dreams with discipline, so he could build a responsible life and grow real assets. Johann dedicates this book to them, and to all the mentors who take a bet on other people, and show up for them when it matters most.